Individual tickets for the ETSU Martin Center for the Arts’ 2026–2027 Broadway Season, presented by Bank of Tennessee, will go on sale to the public on Thursday, Oct. 22, at 10 a.m., giving audiences the opportunity to secure tickets to four acclaimed national touring productions coming to Johnson City during the Martin Center’s fifth season of Broadway.
The upcoming season features a dynamic lineup of hit musicals, including “A Beautiful Noise: The Neil Diamond Musical”, “Waitress”, “Beetlejuice” and “Jersey Boys”. From legendary music and heartfelt storytelling to outrageous comedy and beloved hits, the season offers something for a wide range of theatergoers.
The season begins with “A Beautiful Noise: The Neil Diamond Musical”, sponsored by the Carnegie Hotel, Dec. 14–15, 2026. Created in collaboration with Neil Diamond, this uplifting musical tells the story of the legendary singer-songwriter’s journey to stardom, featuring the hit songs that have made him one of America’s most celebrated musical artists.
Next, “Waitress”, sponsored by Frontier Health Foundation, takes the stage Feb. 17–18, 2027. Featuring music and lyrics by Grammy Award-winning singer-songwriter Sara Bareilles, the musical follows Jenna, a talented pie maker who dreams of a better life beyond her small town. With a memorable score and a story filled with heart and humor, “Waitress” celebrates friendship, resilience and new beginnings.
On March 10–11, 2027, audiences can enter the wonderfully weird world of “Beetlejuice”, sponsored by Food City. Based on Tim Burton’s beloved film, this wildly inventive musical follows Lydia Deetz, a teenager whose life takes an unexpected turn when she encounters a mischievous ghost. Packed with outrageous humor, striking visuals and a high-energy score, “Beetlejuice” brings supernatural mayhem to the stage.
The season concludes with the Tony Award-winning musical “Jersey Boys”, sponsored by Bravissima!, July 27–28, 2027. This international sensation tells the story of Frankie Valli and The Four Seasons, tracing their rise to fame through the music that defined a generation. Featuring iconic hits such as “Sherry,” “Big Girls Don’t Cry,” “Walk Like a Man,” “Can’t Take My Eyes Off You,” and “Oh, What a Night,” “Jersey Boys” celebrates the remarkable story behind one of pop music’s most successful groups.
Individual tickets available October 22
Beginning Thursday, Oct. 22, at 10 a.m., audiences can purchase individual tickets for the four productions in the 2026–2027 Broadway Season. Tickets and additional information will be available at ETSUMartinCenter.org or through the Martin Center Box Office at 423-439-2787. Broadway fans can also purchase the four-show season ticket package, which includes one ticket to each production. Payment plans are available for season ticket subscribers, providing additional flexibility when purchasing the full season.
Celebrating five years of broadway
Since launching its Broadway series, the ETSU Martin Center for the Arts has brought nationally touring productions to audiences throughout the region. The 2026–2027 season marks the venue’s fifth year of Broadway, continuing its commitment to presenting celebrated musicals and live entertainment in Northeast Tennessee.
In addition to the four-show Broadway Season Ticket Package, the Martin Center will present its special 2026 Encore production, “Clue”, sponsored by Tri-Cities Airport, Oct. 26–27, 2026.
Based on the iconic Hasbro board game and the classic 1985 Paramount Pictures film, this comedic murder mystery brings a colorful cast of suspects, unexpected twists and plenty of laughs to the stage. “Clue” is a separate engagement and is not included in the four-show Broadway Season Ticket Package.
For tickets, event details and more information about the 2026–2027 Broadway Season, visit ETSUMartinCenter.org or call the Box Office at 423-439-2787.
The 2026–2027 Broadway Season at the ETSU Martin Center for the Arts is presented by Bank of Tennessee, with News 5 WCYB serving as the official media sponsor.
About the Martin Center for the Arts: The 93,000 square foot ETSU Martin Center for the Arts, located at 1320 W. State of Franklin Road, Johnson City, features three venues, as well as three rehearsal/meeting rooms. Construction on the center began in early 2018 and was completed in fall 2020. The ETSU Foundation Grand Hall can seat nearly 1,200.
